Rooted in Greenville & Dedicated to Your Protection
We’re more than just an insurance agency—we are part of this great community. From understanding your needs to offering personalized solutions, we’re here to help you feel safe and secure right at home.
Photo: Craig Zerbe
Insurance That Puts You First
A Passion for Helping, A Commitment to Excellence
At the Rockwell Agency, our mission is to provide peace of mind through exceptional insurance solutions tailored to your needs. With a genuine passion for helping others and a steadfast commitment to excellence, we go beyond policies and premiums—we build trust and lasting relationships. Led by Holland Rockwell, our agency is dedicated to ensuring you feel safe, secure, and confident in your coverage. Whether protecting your home, safeguarding your business, or planning for the future, we’re here to help you navigate life’s uncertainties with care and expertise. Let us take the worry out of insurance, so you can focus on what truly matters.
We’ve Got You Covered
Insurance Coverage for All Your Needs
Home
Your home is perhaps your most valuable possession, so you’ll want to make sure your insurer has withstood the test of time. Farmers® has been providing insurance products for over 80 years and will be there in the event disaster strikes and your home is damaged in a fire or due to another covered cause of loss. Plus, get competitive rates with our multi-line insurance discounts. Get a Home insurance quote now.
Auto
Comprehensive coverage? Collision coverage? Deductibles? Medical Payments? Where to begin? Your local Farmers agent can take the mystery out of selecting the right Car insurance coverage for your needs and budget. Get started with an online Auto insurance quote and learn about our insurance discounts that can help you save money.
Life
How much has your life changed in the last few years? Whether you’ve purchased a home, gotten married, had children or started a small business, it’s a good idea to review your Life insurance policy. Call me today so you can create a plan to help provide financial support for those who depend on you.
Business
Managing your small business can be complex, selecting the right Business insurance for your unique operation doesn’t have to be. No matter the type of business, a Farmers agent can help you customize an insurance package to reduce your risk and protect your investment. Request a Business insurance quote today to get started.
Secure Your Future Today!
Dedicated Professionals, Here to Serve You
Meet The Rockwell Agency Team
Holland Rockwell
Agent License: PRN440899
Personal, Life, Health, Casualty, Property
I grew up in Maine and have loved the Moosehead Lake community like family my whole life; most members of the community are blood relatives, so that’s not hard! My husband and I are blessed to raise our 2 children here at home.
I had worked in the short-term rental industry for almost a decade before shifting my focus towards the insurance needs of Mainers. I quickly found my passion for helping people protect their assets at an affordable rate. My favorite tag line has quickly become ‘Great news, I found you better coverage for a great rate.’
As my knowledge and experience grew, I came to the realization that agency ownership was the best way to fully serve my community in all their insurance needs. With the support of my husband, I took the steps to make that dream a reality. I am eager to grow my business in this wonderful community and look forward to working with the great people of Maine.
“I’m just a hardworking Maine girl, and that might not impress a lot of people, but it impresses the right people.”
Makenzie Ward
Agent License: PRN503556
Personal Lines
I’m thrilled to be a part of The Rockwell Insurance Agency. As a proud mom to a very active little boy, life keeps me on my toes — and I wouldn’t have it any other way. I grew up in the small town of Greenville, where I learned the true meaning of community. It’s a blessing to now raise my family here and be part of a place that feels like home.
Before starting my journey in the insurance world, I spent years in the service industry, where I built lasting relationships with people from all over the country. That experience taught me the value of genuine connection — something I’m excited to carry into this new chapter.
I’ve always known that, no matter the path, I wanted to help others. Working with Holland and the amazing team at The Rockwell Agency allows me to do just that. I’d love the chance to connect and see how we can support your needs!
Ethan Amidon
Agent License: 3001739714
Personal Lines, Property and Casualty, Life and Health
My name is Ethan Amidon. I’m a Father of three energetic Boys! I’ve spent most of my life living in southern Vermont where I developed a strong connection in helping local communities. My passions include hunting, fishing, hiking, and coaching youth sports. With more than a decade of sales experience, I have spent the last 5 years writing personal lines and managing an insurance Agency. I’m extremely excited to pair up with Holland and join an amazing staff at the Rockwell Agency! I look forward to helping everyone with your insurance needs!
Michael Fagone
Agent License: PRR413122
Personal Lines, Property and Casualty, Life and Health
As a proud single dad of two, I understand the importance of security, planning for the future, and making smart financial decisions for the people you love. I’m also deeply engaged in my community and believe in building strong relationships both personally and professionally. My goal is to serve others with integrity, dedication, and a genuine commitment to helping them feel confident and protected.
Let’s Secure Your Future Today
Get in Touch with the Rockwell Agency
Whether you’re seeking expert guidance for your insurance needs or have questions about your current coverage, we’re here to help. Our team is dedicated to providing personalized solutions that give you peace of mind. Contact us today and take the first step toward worry-free protection.